Half Day Preconference

How to Ruin Your Library’s Reputation in 10 Easy Steps! PR Essentials

HALF DAY; Wednesday, March 12, 9:00 AM–12:30 PM

Alienate your users, your community AND key stakeholders! Unfortunately, it’s easier than you may think! Learn the fundamentals of publicity and awareness raising—from the inside out; effective ways to cultivate positive word-of-mouth in your community; and how to communicate when and where it matters most—in the library, in writing, and online.

Presenter: Rebekkah Aldrich, Mid-Hudson Library System, Poughkeepsie, N.Y.

Target Audience: This event is appropriate for any staff, trustees, or Friends interested in the building blocks of raising awareness about the library in the community and generating good word-of-mouth.

At the end of this preconference participants will:

  • Recognize the difference between press releases and public relations;
  • Understand how to build support for their library in the community from “the inside out;” and
  • Feel empowered to enter a cycle of continuous improvement to improve their library’s reputation in the community.

Cost: $125 PLA/ILF Members, $180 ALA Members, $235 Nonmembers